On the 10th of November 2025 , I attended TWIA (The Wedding Industry Awards)  at the beautiful Albrighton Hall Hotel & Spa  – and what a day it turned out to be. I arrived early, planning to use the spa while waiting for the 3pm check-in. To my surprise (and relief!), my room was already ready, so I unloaded my bags and headed straight to the spa to try and calm my nerves. I was a mix of excitement and pure anxiety – the kind of feeling that sits in your chest and makes it im

This November, I took part in Cake International 2025 at the NEC Birmingham — the biggest and most prestigious cake competition in the world. It’s an event I’ve admired for years, and this time I was ready to step into that incredible space filled with creativity, talent, and passion. I entered two categories: a wedding-style show cake and a drip cake for the Bake International section. The standard of work at Cake International is truly breathtaking. The competition halls ar

When I first started baking, my goal was simple, to make cakes that taste as good as they look. Over the years, that philosophy has stayed at the heart of everything I do, but my vision has evolved. As Danielle’s Cakes Pershore  continues to grow, I’m embracing a new chapter: one focused on modern, elegant, luxury wedding cakes that balance beauty, artistry, and unforgettable flavour. I’ve spent years perfecting my recipes and flavour pairings; light, moist sponges layered wi